THE DARKROOM 2.0

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JULY 16TH - AUGUST 2ND

VICTORIA WASHINGTON

HOSTED BY THE VW SISTERS

VERONICA WASHINGTON

EXPERIENCE THE DARKROOM:

A 3-WEEK BRAND IMMERSION 

A creative springboard where you’ll master how to infuse brand strategy + visual storytelling to explode the impact of your voice and social media content. 

I’m teaching you how to use less words in your marketing which is going to cut your time down in HALF when it comes to getting your work out on social media…aka no more hovering over your computer trying to figure out how fit what you want to say in 2,200 characters. 

As creatives we often struggle to find the words to say it. Our magic lives in SHOWING it. 

Whoever said your brand doesn’t matter and you can figure that part out later was lying. 

Did you know 90% of people are visual decision makers? 

And! Colored visuals increase people’s willingness to read a piece of content by 80%

And…63% of consumers said images are more important than product descriptions. 


…aka images are more important than words. That means your BRAND speaks way before your service or product ever does. Further proving, your brand is one of the important assets of your business. 

" For me, starting a business in 2009. . .

"...it was all about breaking out of the walls that life & people had put around me as a Manifestor. Throughout the years, I did so many courses, programs and masterminds, but it was only when I experienced the Darkroom that I felt myself waking back up to the expressive beauty of my essence. The frequency of Victoria’s Manifestor aura was able to pierce & reveal to me that, without knowing, I had abandoned my unique creative self a very long time ago while trying to fit in a conditioned mold that wasn’t part of my playground to begin with. I feel God’s will being moved through me again and I'm beyond excited to see it all unfold."

EMMELY JACOBS, HUMAN DESIGN COACH

" The Darkroom was phenomenal!

"A room like no other. I am so proud of the post I created and so grateful for everything I’ve learned through the process. I feel so inspired and clear-minded to build my brand and online presence. I feel deeply seen and supported by Victoria and this community and send blessings of love for all the art that is being created to elevate and support people in the world."

-ALUNA, PERFORMING ARTIST

this is for the ones...

Who aren't afraid of turning off the lights and placing their bare hands on the craft God would have them develop in this lifetime. 

THE REAL TRUTH IS . . .

Most of your audience is already using visual decision making to decide if they want to follow, learn, work with, or invest in your programs/offers/experiences.

​If you think about it... many other industries (ie: food, beverage, hospitality) have mastered this process.

So what does this mean for your personal brand or product?

A powerful brand knows how to tell a powerful story that visually expands their audience's perception and emotionally anchors them into the value of their offer.

It means now more than ever the visuals (thoughtful images, graphics, videos, voice expression) on your social media + throughout your marketing, matter.

...not just for you, but the humans you're here to serve.

It means more of your wisdom and services will be retained when you weave them together with a visual story.

It means creative direction can organically streamline the decision making process of your audience when they're buying.

THE CREATIVE GENIUS WITHIN YOUR DOESN'T NEED TO BE UNDERSTOOD...

 It just needs a body brave enough to bring the work through. 

This may be hard to hear, but we’ve been taught and conditioned to imitate and copy a brand. There is hardly enough quality education on how to actually develop a brand of your own. 

LET’S CHANGE THAT. 

This experience is not about me telling you how I do it. This is me teaching you and giving you the toolkit to join forces with your own creative power so by the end you can say, “I KNOW HOW TO DO THAT MYSELF.” 

I’ve spent years studying, experimenting, learning, and educating myself on different styles of branding, software, tools, and resources. Inside The Darkroom 2.0 I combine all of this in an easy–digestible way that will leave you feeling like… – omg this is WAY more simple than I thought why didn’t I do this sooner?! 

BOTTOM LINE: 

There is something unfucktable about an entrepreneur who knows how to visually expand their brand with their own hands and their own ideas through their own creative power. 

Imagine having a BIG idea for your marketing, your launch, a new product, or offer…

And no longer questioning it. Instead, you execute it with precision and a brand strategy that WOWS your audience and increases the volume of people who see/experience/and say yes to your services + products. 

WATCH PAST DARKROOM EXPERIENCES:

A powerful brand knows how to tell a                               that visually expands their audience's perception and                                          them into the value of their offer. 

powerful story

emotionally anchors

A powerful brand knows how to tell a powerful story that visually expands their audience's perception and emotionally anchors them into the value of their offer. 

INSIDE THE DARKROOM 2.0, YOU'RE LEARNING HOW TO:

Build alluring storylines within your content that engage your audience's loyalty.

Develop content that visually expands the value of your work using a sequence of sound, imagery, and words.

Craft videos and innovative experiences within your marketing that turn your business into a memorable brand.

HOW IT WORKS:

The Darkroom 2.0 will take place over the course of three weeks starting on July 16th and ending on August 2nd. 

You can think of The Darkroom 2.0 as a brand camp meets creative retreat. 

Our vision for you is by the end of this experience you have a breakthrough in the way you’re creating, executing, and weaving together your content + brand strategy.

SCHEDULE SNEAK PEEK

OPENING CALL: VISUAL IDENTITY WORKSHOP

July 16th at 8am PST

BRAND PREP (PREP WORK RELEASED DAILY)

July 17th - July 19th

INTO THE DARKROOM: VIDEO EDITING MADE SIMPLE WORKSHOP

July 20th at 8am PST

INTO THE DARKROOM: VISUAL STORYTELLING WORKSHOP

July 26th at 11am PST

INTO THE DARKROOM: BRANDED CONTENT CREATION WORKSHOP

July 27th at 1pm PST

PHOTOSHOOT WORKSHOP

August 1st at 10am PST

CLOSING Q&A

August 2nd at 3pm PST

TESTIMONIALS

real experiences

best investment

THE BOTTOM LINE IS THIS. . .

By joining us, you aren't just getting a pretty IG newsfeed. 

You're joining forces with a creative director who has also build and scaled a multi-7-figure online brand and company in the real world...who values innovation and integrity above all. 

We're your women if you want deep creative guidance with a very high financial intelligence and a potent understanding of what makes marketing pop…

Not theoretically, not taught in a classroom…

But lived out in your own body and brand. 

" The Darkroom is a true portal .

"This container and your energy have been so incredible at breaking down creative barriers and bringing out the powerful truths and art that support the work I’m here to do in the world. Thank you for doing what you do."

-SARA ANDERSON, COMMUNICATION COACH

" The darkroom was game changing & more .

"Victoria took me to depths I hadn’t been before in my branding & inspired me to create content my audience can FEEL. 
I feel so much more aligned with my mission & it now comes from my soul. A truly moving experience through & through & I cannot wait to continue creating."

-ANNIE OSBORNE, OSTEOPATH AND MINDSET COACH

MEET YOUR FACILITATORS

VICTORIA WASHINGTON

CREATIVE DIRECTOR, CEO, + FOUNDER

Victoria Washington (aka VW) is Creative Director and CEO of The House of WE and VW Global. Her initiating-catalyzing-manifestor spirit is a genius at simplifying your big ideas and making it easier than ever for you to actually execute. VW stands as marketing wizard who audaciously moves at the speed of light - since starting her business in 2017, she’s gone from filing bankruptcy to leading a multi-7 figure global brand that serves thousands of humans a year. How? Her creativity saved her life and exploded her brand. It brought her back to her original assignment. She believes when your imagination has fertile ground to dance on, your creativity becomes the seed of your prosperity. And bigger than that, it changes the world.

VERONICA WASHINGTON

CREATIVE DIRECTOR + MEDIA MANAGER

Veronica Washington is a Singer, Creative Entrepreneur, and Media Manager at VW Global. She’s also Victoria’s sister and biggest muse. Veronica has been creating visual art and producing videos for the last 7 years and as a child grew up with Victoria in The Darkroom creating photographs and exhibitions. Her electricity shoots through the noise of the mind and brings you into direct contact with the levity and spirit of turning your body of work into a living-breathing brand.

It is better to              
                      than to succeed in limitation.

fail in

originality

It is better to fail in originality than to succeed in limitation.

-HERMAN MELVILLE

I want you to imagine your ideas are like a roll of film. 

When exposed to too much light, they become washed out. You can barely see the original image. 

This is what happens with so many entrepreneurs - it's not that they don't know what to say or how to bring their ideas into the world...it's that they're overstimulated.

Overexposed to other people's work and they can no longer feel their original idea.

We don't build our brands by scrolling our fingertips against a blue-lit screen looking for inspiration or calibrating to someone else's success.

We build it by turning off the lights and placing our bare hands on the craft God would have us develop in this lifetime. 

Don' t let anyone f*ck with your creative process.

xo, VW

remember: